Measure the effectiveness of your advertising campaigns
Return on Investment (ROI) is the universal metric for measuring profitability. Whether you're evaluating a stock, a marketing campaign, or a real estate deal, ROI tells you how much you gained relative to your cost.
Remember: ROI doesn't account for time. A 50% return over 5 years is very different from 50% in 1 year. For time-based analysis, consider annualized returns.
People searching for this calculator often compare costs, formulas, and next-step questions like these.
Checking business ROI before spending on a project
Measuring marketing ROI against campaign cost
Comparing investment returns across different time periods
Turning profit into ROI percentage and annualized return
Commonly known as: ROI calculator, return on investment calculator, ROI percentage calculator, annualized ROI calculator, profit percentage calculator, investment return calculator.
Our Marketing ROI provides estimates based on your inputs. Always consult a financial advisor.
ROI is usually calculated as net profit divided by cost, then multiplied by 100. In simple terms, it tells you how much return you earned for every dollar invested.
Annualized ROI adjusts your return to a yearly rate so you can compare investments or projects that ran for different lengths of time. It is especially useful when one return took months and another took years.
Not always. Profit percentage is often based on cost or selling price, while ROI specifically measures return relative to the total amount invested.
ROI includes all costs and measures profit relative to investment. ROAS focuses on advertising revenue compared with ad spend, so it is narrower and often looks better than full ROI.